I first starting seeing things on Pinterest a few years ago titled “No Poo” and just had to click on them out of curiosity. It turns out that the “poo” in question is shampoo, and women were voluntarily choosing to stop using shampoo in their hair. It sounds like nonsense, right? Based solely on my mother’s reaction when I told her about this, you might be imagining a potato-sack wearing, grungy, dreadlocked individual who reeks of patchouli (to cover up the smell of her unwashed hair, of course). It turns out, that’s not the case. Here’s my basic breakdown of why I’ve gone no poo, and how it’s working out so far.